Joining the dots for Digital Transformation
Digital Transformation Accelerators
We believe that digital transformation is an organisation-wide need. It is not only IT or Marketing, it is not just re-platforming your CMS or DAM, it is not just restructuring or enabling Agile delivery. It requires total visibility of People, Process and Technology.
Purnell Transformation has worked with many clients to increase their digital maturity and accelerate speed to market focusing on high-value outcomes.
Our tried and tested toolkit and management framework enables a faster approach to defining and delivering the transformation.
Our clients may have well-established digital and MarTech teams or are starting the digital journey.
We will help get digital on your corporate strategy.
Optimising your digital business
Current State Analysis
Current State Analysis
Current State Analysis
Understanding the current state of your digital capability is critical to designing a target operating model. During the first phase of any transformation, we document and analyse your digital ecosystem, competencies and structure, and delivery processes. We focus on people, process and technology knowing you cannot change one without the
Understanding the current state of your digital capability is critical to designing a target operating model. During the first phase of any transformation, we document and analyse your digital ecosystem, competencies and structure, and delivery processes. We focus on people, process and technology knowing you cannot change one without the other.
Working closely with your key stakeholders and teams to define the As-Is model and identify key areas of change and transformation.
Future State Design
Current State Analysis
Current State Analysis
Once we understand the current state we design the Target Operating Model (TOM) and agree to a roadmap to deliver the changes.
The TOM aligns with your key business strategy, IT strategy, Marketing Strategy and any Delivery Methodologies you currently use. The TOM may include organisation design, competencies and roles, process definiti
Once we understand the current state we design the Target Operating Model (TOM) and agree to a roadmap to deliver the changes.
The TOM aligns with your key business strategy, IT strategy, Marketing Strategy and any Delivery Methodologies you currently use. The TOM may include organisation design, competencies and roles, process definitions, digital ecosystem and/or technology architecture. Depending on your needs it may also include a partner and agency consolidation phase.
Transformation
Current State Analysis
Transformation
Digital Transformation must be delivered with a safe pair of hands and the speed of delivery is key to a successful outcome.
Bringing your stakeholders and staff on the journey is paramount.
The roadmap defined in the Future State TOM is planned in more detail and key enablers kicked off, budgets agreed upon, tenders created and deployed,
Digital Transformation must be delivered with a safe pair of hands and the speed of delivery is key to a successful outcome.
Bringing your stakeholders and staff on the journey is paramount.
The roadmap defined in the Future State TOM is planned in more detail and key enablers kicked off, budgets agreed upon, tenders created and deployed, communications such as Town Halls established and KPIs agreed.
Core Skills
Core Skills
Transformation
Communications across the organisation,
Process Design and Definition,
Project Management,
Programme Management,
Agile delivery,
SAFe,
Prioritisation of backlogs,
Tender and RFP.
Digital Ecosystem Design
Platforms
Core Skills
Platforms
Platforms and DXP's include:
Adobe Experience Manager,
Adobe Campaign,
Optimizely,
SiteCore,
Salesforce Marketing Cloud,
Bynder DAM,
Adobe DAM,
ShowPad,
MS SharePoint